Apr 18, 2010

Beard Points

Here is a conclusion of an interesting study that has a particular relevance to me:

"The Chronicle of Higher Education reports on a study in the Journal of Marketing Communications, which found that among bearded and clean-shaven men, the bearded men were generally deemed more credible.
The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste."

via GOOD